With the launch of its national 'Think it up. Make it up. Pep it up!' campaign, Hormel is on a mission to get people thinking about eating pepperoni for meals and snacks that don't involve pizza. The playful campaign uses a series of "pepisodes" with lively animations to illustrate the many ways in which the beloved pizza topping can be used to enhance everything from nachos to quesadillas. With this versatile ingredient, Hormel is out to remind consumers how easy it is "to pizza-fy almost any recipe."
The short, 15-second 'Rocket' animation depicts a slice of pepperoni rocketing into outer space before adding color and flavor to a plate of nachos, cheese, olives and peppers.
Key Themes Behind This Trend
- Pepperoni Versatility Beyond Pizza
- Opportunity for food manufacturers to create new products and recipes using pepperoni as a versatile ingredient beyond pizza toppings.
- Visual and Playful Marketing Campaigns
- Innovative marketing campaigns that use visually dynamic and playful content like Hormel’s 'pepisodes' to reach consumers who enjoy witty content.
- Emphasize Accessibility of Recipes
- Opportunities for publishers and recipe creators to showcase how easy it is 'to pizza-fy almost any recipe,' making recipes more inclusive to less skilled cooks.
Where This Applies
- Food Manufacturing
- By exploring the versatility of pepperoni, food manufacturers can develop new recipes and products for consumers who are looking for interesting and easy meal solutions.
- Marketing and Advertising
- Marketing and advertising firms can offer visually dynamic and playful content, like Hormel’s 'pepisodes,' to reach younger audiences who enjoy witty and entertaining content.
- Publishing
- Publishing companies can create recipe books and social media content that showcase how easy it is 'to pizza-fy' any recipe with pepperoni, making recipes more accessible to less skilled home cooks.
