With the launch of its national 'Think it up. Make it up. Pep it up!' campaign, Hormel is on a mission to get people thinking about eating pepperoni for meals and snacks that don't involve pizza. The playful campaign uses a series of "pepisodes" with lively animations to illustrate the many ways in which the beloved pizza topping can be used to enhance everything from nachos to quesadillas. With this versatile ingredient, Hormel is out to remind consumers how easy it is "to pizza-fy almost any recipe."
The short, 15-second 'Rocket' animation depicts a slice of pepperoni rocketing into outer space before adding color and flavor to a plate of nachos, cheese, olives and peppers.