The Simply Vegan and Fibre Packed Eat Natural bars are being expanded in availability to make them more accessible to consumers seeking to enhance their everyday nutrition in an easy way. The bars will be distributed to Budgens, Londis and Booker Wholesale with the Simply Vegan bar being available in singles, while the Fibre Packed option will be available in packs of three. The bars are made with healthful ingredients and help consumers to easily access premium nutrition when looking for a convenient way to stay fueled throughout the day.
Co-Founder of Eat Natural bars Praveen Vijh boasted about the products saying, "Fibre is the new protein and we all need to up our daily fibre intake naturally in order to keep our insides happy and healthy. The gut plays a big role in our overall health, so eating more fibre-containing foods has huge benefits.”
What's Driving This Trend
- Accessible Nutrition Snack Bars
- Making healthful nutrition snack bars more widely available provides an opportunity for brands to tap into consumers' desire for convenient healthful snack options.
- Fiber Packed Foods
- The growing interest in fiber as a key nutrient for overall health presents an opportunity for brands to innovate and create fiber-packed foods that are also convenient to consume.
- Vegan Protein Bars
- With the rise of veganism and plant-based diets, there is a growing demand for vegan protein bars that offer a convenient way to fuel up on the go.
Who This Affects Most
- Health Food
- The health food industry has an opportunity to innovate and create new and convenient snack options that are both healthful and tasty.
- Convenience Stores
- Convenience stores can tap into the growing demand for healthful snacks by offering a wider variety of options, including nutrition snack bars.
- Plant-based Foods
- The plant-based food industry can capitalize on the demand for vegan options by creating more protein-packed and fiber-rich vegan snacks for consumers on-the-go.
