The 'Eat a Tweet' campaign lets users feed a virtual cat with Twitter tweets in order to gain more followers. Designed to promote telecom service provider M6 Mobile, the campaign features a cute virtual cat that gets fatter as people feed him. After a certain point, the cat explodes and the person who fed him the last tweet gets to experience some Twitter fame. Every previous person who fed the purple cat is forced to tweet about the game's winner.
You can participate in the campaign by going to the Eat a Tweet website and connecting with your Twitter account. After you're signed up, you can tweet anything with the hashtag #EatAtweet to feed the hungry cat.
Eat a Tweet was designed and executed by ad agency Blast Radius Paris for the French market.
What's Driving This Trend
- Social Gamification
- Creating interactive campaigns that engage users through gamified experiences like 'Eat a Tweet' presents an opportunity for businesses to increase brand engagement and reach.
- Virtual Pets
- Leveraging the popularity of virtual pet games, like the virtual cat in 'Eat a Tweet', can provide businesses with a unique way to attract and retain users.
- Competitive Social Media
- Promoting user competition on social media platforms, as seen in the 'Eat a Tweet' campaign, can drive user participation and foster viral growth for brands.
Who This Affects Most
- Advertising
- Advertisers can explore innovative campaigns, such as 'Eat a Tweet', to capture audience attention and create memorable brand experiences.
- Telecommunications
- Telecom service providers, like M6 Mobile, can utilize gamified promotions, such as 'Eat a Tweet', to attract and engage consumers with their brand offerings.
- Social Media
- Social media platforms and tools can leverage the competitive and interactive elements of campaigns like 'Eat a Tweet' to enhance user engagement and drive platform growth.
