The 'Eat a Tweet' campaign lets users feed a virtual cat with Twitter tweets in order to gain more followers. Designed to promote telecom service provider M6 Mobile, the campaign features a cute virtual cat that gets fatter as people feed him. After a certain point, the cat explodes and the person who fed him the last tweet gets to experience some Twitter fame. Every previous person who fed the purple cat is forced to tweet about the game's winner.
You can participate in the campaign by going to the Eat a Tweet website and connecting with your Twitter account. After you're signed up, you can tweet anything with the hashtag #EatAtweet to feed the hungry cat.
Eat a Tweet was designed and executed by ad agency Blast Radius Paris for the French market.
The 'Eat a Tweet' Campaign Has Users Wagering Tweets to Win Followers
Alexander Lam — July 11, 2013 — Marketing
References: eatatweet.fr & ibelieveinadv