The Easy Company Outfitters Hawaiian Shirts Have an Authentic Feel
Michael Hemsworth — August 6, 2020 — Fashion
References: kickstarter & thegadgetflow
The Easy Company Outfitters Hawaiian Shirts are a new collection of garments created with authenticity and service people in mind to offer wearers a way to infuse a touch of history into their wardrobe. The shirts combine the authentic imagery of classic Hawaiian shirts with the elements of minimalist artwork and call to mind the end of World War II (WWII) when these garments became more popular. The collection of shirts includes three print options including Ai Kahiko, Mokupuni and Mo'i to suit different styles or preferences.
The Easy Company Outfitters Hawaiian Shirts are each crafted with 100% cotton, and will also work to support veterans and their families thanks to a Giveback Campaign that will see funds donated with each of the garments sold.
The Easy Company Outfitters Hawaiian Shirts are each crafted with 100% cotton, and will also work to support veterans and their families thanks to a Giveback Campaign that will see funds donated with each of the garments sold.
Trend Themes
1. Authentic Vintage-inspired Fashion - Opportunity for brands to create garments that embody the nostalgia of bygone eras while adding a modern twist.
2. Minimalist Artwork Influences - Create designs that combine simplicity and traditional art styles to appeal to consumers seeking unique and visually appealing fashion options.
3. Giveback Campaigns - Brands can integrate philanthropy into their business model by donating a portion of proceeds to a cause, engaging socially-conscious consumers.
Industry Implications
1. Fashion and Apparel - Fashion brands can incorporate vintage-inspired designs to appeal to consumers looking for distinctive and nostalgic fashion choices.
2. Retail - Retailers can stock vintage-inspired garments to cater to customers seeking unique wardrobe additions that reflect historical influences.
3. Non-profit Organizations - Collaborate with fashion brands to create Giveback Campaigns that raise funds for charitable causes while offering consumers stylish clothing options.
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