Ashlan Grey conducts a buoyant Easter-themed photoshoot for Holiday Brand against a wall of fresh roses. Floral, inspiring and cheery, the Spring/Summer 2018 lookbook is under the direction of Nick Lenzini — the stylist of BROCKHAMPTON.
The collection consists of classic T-shirts, hoodies, crewnecks and other streetwear staples. The pieces in the Spring/Summer 2018 capsule boast playful colors, graphics and satirical taglines. The Easter-themed photoshoot highlights the hues of red, peach, green, blue and others that symbolize he whimsical attitude of the holiday. Combined with the floral wall that is created from an array of red, pink and white roses, the Spring/Summer 2018 collection definitely brings out the seasonal mood, as well as some fashion-forward streetwear apparel.
Photo Credits: Ashlan Grey
What Makes This Trend Stand Out
- Playful Streetwear Apparel
- Opportunity for fashion brands to create streetwear staples with playful colors, graphics, and satirical taglines.
- Seasonal Mood
- Opportunity to capitalize on holiday-themed photoshoots and collections that evoke the whimsical attitude of specific seasons.
- Floral Aesthetics
- Opportunity to incorporate floral elements into fashion lookbooks and campaigns for a visually appealing and on-trend aesthetic.
Sectors Adopting This
- Fashion
- Fashion brands can leverage holiday-themed photoshoots and streetwear to capture seasonal trends and consumer interest.
- Photography
- Photographers can offer their services to fashion brands wanting to create visually appealing and engaging lookbooks.
- Floral Design
- Florists and event planners can collaborate with fashion brands to create elaborate floral backdrops for photoshoots and campaigns.
