Photographers Lydia Gorges and Jens Schmidt capture 'East of Wyoming,' an image series that is lensed for web publication The Ones 2 Watch. The effortlessly chic editorial is understated, spotlighting carefree and relaxed apparel that fits its road trip theme perfectly.
Model Shawna Blackburn fronts the series while posing at remote, roadside stops and in the middle of abandoned fields when she isn't lensed inside of her car. Styling for East of Wyoming is the work of Saskia Schmidt who collaborates with hair and makeup artist Anne Timper.
Model Shawna's beauty look is kept minimal and youthful while her wardrobe consists of vintage denim staples, bohemian maxi dresses and sporty separates. Overall, this editorial spotlights candid imagery and replaces overly posed and retouched images with ones that seem honest and authentic.
What's Driving This Trend
- Effortlessly Chic Fashion
- Opportunity for disruptive innovation in creating clothing that is both relaxed and fashionable, catering to consumers' desire for comfort and style.
- Road Trip-inspired Style
- Disruptive innovation potential in designing clothing and accessories specifically targeted towards the road trip lifestyle, offering practical yet stylish options for travelers.
- Authentic Candid Imagery
- Opportunity for disruptive innovation in the field of fashion photography by moving away from overly posed and retouched images, and embracing a more honest and authentic aesthetic.
Who This Affects Most
- Fashion
- Disruptive innovation opportunities in creating relaxed yet fashionable clothing and accessories for consumers seeking comfort and style.
- Travel
- Opportunity for disruptive innovation in designing clothing and gear specifically for road trip enthusiasts, offering practical and stylish options for travelers.
- Photography
- Disruptive innovation potential in the field of fashion photography by shifting towards candid and authentic imagery, departing from the traditional overly posed and retouched style.
