Ideas
Explore the world's #1 largest database of ideas and innovations, with 461,792 inspiring examples.
Trend Reports
Discover why 1,241 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,999 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,241 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,999 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,212 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 461,792 cutting edge ideas.

Relaxed Road Trip Editorials

The Ones 2 Watch 'East of Wyoming' Series Boasts Understated Casuals

— July 29, 2016 — Fashion
Photographers Lydia Gorges and Jens Schmidt capture 'East of Wyoming,' an image series that is lensed for web publication The Ones 2 Watch. The effortlessly chic editorial is understated, spotlighting carefree and relaxed apparel that fits its road trip theme perfectly.

Model Shawna Blackburn fronts the series while posing at remote, roadside stops and in the middle of abandoned fields when she isn't lensed inside of her car. Styling for East of Wyoming is the work of Saskia Schmidt who collaborates with hair and makeup artist Anne Timper.

Model Shawna's beauty look is kept minimal and youthful while her wardrobe consists of vintage denim staples, bohemian maxi dresses and sporty separates. Overall, this editorial spotlights candid imagery and replaces overly posed and retouched images with ones that seem honest and authentic.

Trend Themes
1. Effortlessly Chic Fashion - Opportunity for disruptive innovation in creating clothing that is both relaxed and fashionable, catering to consumers' desire for comfort and style.
2. Road Trip-inspired Style - Disruptive innovation potential in designing clothing and accessories specifically targeted towards the road trip lifestyle, offering practical yet stylish options for travelers.
3. Authentic Candid Imagery - Opportunity for disruptive innovation in the field of fashion photography by moving away from overly posed and retouched images, and embracing a more honest and authentic aesthetic.
Industry Implications
1. Fashion - Disruptive innovation opportunities in creating relaxed yet fashionable clothing and accessories for consumers seeking comfort and style.
2. Travel - Opportunity for disruptive innovation in designing clothing and gear specifically for road trip enthusiasts, offering practical and stylish options for travelers.
3. Photography - Disruptive innovation potential in the field of fashion photography by shifting towards candid and authentic imagery, departing from the traditional overly posed and retouched style.
5.7
Score
Popularity
Activity
Freshness