Designer Christopher RÆBURN works in collaboration with Timberland on the new Earthkeepers collection designed to celebrate Earth Month. The capsule is made to inspire wearers to minimize waste while also keeping products out of landfill on their side. Christopher was elected to be the Global Creative Director of Timberland and ever since then, the brand has been accelerating at sustainably minded collections.
The new line of designs highlights the Timberloop Trekker City Hiker as a main inspiration. It can be seen in the new Timberloop Utility Mid silhouette with an ergonomic mindset along with an OrthoLite footbed. It keeps a circular design as the fabrics and parts can breathe a second life. The new boot is followed by a series of apparel including a jacket and hoodie.
Image Credit: Timberland, <a rel='nofollow' href='https://hypebeast.com/uk/2023/4/timberland-raeburn-collaboration-official-imagery'>hypebeast</a>, >timberland</a>
Key Themes Behind This Trend
- Sustainable Capsule Collections
- Creating apparel collections with sustainability at the forefront as a way to appeal to eco-conscious consumers and minimize waste.
- Circular Design
- Developing products that are made to last longer and can be reused or upcycled to prevent landfill waste.
- Collaborative Sustainable Fashion
- Working with designers and brands that prioritize sustainability to create ethical and eco-friendly fashion solutions for consumers.
Where This Applies
- Fashion Industry
- Adopting more sustainable practices in garment production and exploring innovative ways to reduce waste in the fashion sector.
- Footwear Industry
- Developing sustainable and durable footwear options that utilize circular design principles and promote eco-friendly materials.
- Sustainability Consulting Industry
- Assisting brands, designers, and manufacturers in creating more sustainable and ethical practices within the fashion industry through consultation and guidance.
