Emporio Armani and Reebok have just added to their EA7 line with the Zigpump. These shoes don't have the dressy and slightly luxurious look from its predecessors. Instead, the shoe has a one-tone white/silver color scheme with patented Reebok zig-zag soles. While the design does look weird, the pattern is, according to freshnessmag, supposed to help "absorb and reclaim impact energies when the wearers’ feet hit the ground."
The Emporio Armani x Reebok EA7 Zigpumps is part of the collaborative brand's spring/summer 2011 collection.