DZHUS Autumn/Winter 2013 is Inspired by Urban Architecture

 - May 15, 2013
References: notjustalabel & dezeen
The DZHUS Autumn/Winter 2013 collection is sharp and angular, inspired by "urban forms and industrial objects." The geometric garments reference monumental architecture with unusual shapes and crisp origami-like folds.

For this collection, the Ukrainian fashion brand mixes its aesthetic with the discipline of minimalism. This is particularly evident in the restraint used in the styling; models have their hair slicked back into simple square buns and the detailing on garments comes from meticulously placed buttons and zippers. The only accessory used to complement the outfits are chunky concrete-cast cuffs -- a material that quite literally reinforces the urban city-dwelling concept.

In contrast to the angularity of the silhouettes, softness is given to the collection by the use of fluid fabrics like silk and chiffon, and photography by Olga Nepravda that gives the collection an ethereal glow.