The meals featured in the concept Dyson vacuum ad campaign may look far from appetizing to humans, but for this household machinery, it'll do just fine. A visualization of the tag line, "Dyson loves to eat," it shows dust and dirt piled neatly on a plate. This direction is clever considering that food photography has become a social phenomenon thanks to Instagram.
Conceived and executed by the Miami Ad School, which is based in San Francisco, California, the Dyson vacuum ad campaign features such dishes as the "Rainbow Rock Sorbet," which is made up of "mildew-sweetened aquarium rocks [m]ixed with broken glass, one used ice cream stick, and an assortment of lint." The Dyson vacuum concept campaign was art directed and photographed by Elton Rhee with copy by writer Mitchell Quesada.
Why This Trend Is Growing
- Food Photography
- Disruptive innovation opportunity: Develop a food photography app specifically for creating visually appealing images of everyday household messes.
- Concept Ads
- Disruptive innovation opportunity: Create a platform that allows companies to easily create and share concept ads that push the boundaries of traditional advertising.
- Household Machinery
- Disruptive innovation opportunity: Invent a self-cleaning household machinery that can automatically detect and clean common household messes.
Industries Being Reshaped
- Advertising
- Disruptive innovation opportunity: Integrate virtual reality technology into advertising campaigns to create immersive and interactive experiences for consumers.
- Cleaning Products
- Disruptive innovation opportunity: Develop cleaning products that are specifically designed to conveniently clean the types of messes showcased in concept ads.
- Digital Platforms
- Disruptive innovation opportunity: Create an online marketplace for buying and selling concept ads, connecting advertisers with creative professionals.
