The DyDo Super Mario coffee collaboration celebrates two anniversaries. The first is the 40th anniversary of DyDo Blend called Blend Coffee, a canned coffee drink. The second, and the one likely to be more familiar to gamers, is the 30th anniversary of the release of 'Super Mario Bros.' The promotion sees the drink company's cans turning into the game's warp pipes. Inside each pipe is a pixelated character from the Mario world!
There are eight figures in total, with each one looking nearly identical to its in-game counterpart. The warp pipe placed atop each can isn't just for looks; it serves as a stand for the figurines. According to RocketNews24, the DyDo Super Mario coffee cans sell for less than $1 and will be available until supplies are exhausted.
What Makes This Trend Stand Out
- Retro Gaming Collaborations
- Numerous companies are partnering with classic video games to celebrate their anniversaries, creating opportunities for brands to tap into nostalgic consumers.
- Pop Culture Beverage Promotions
- Collaborations between beverage companies and popular franchises are increasing, creating opportunities for brands to connect with modern consumers.
- Packaging as Collectibles
- Brands are incorporating collectible figurines into their packaging, creating opportunities for customers to purchase not only their product, but also a unique and collectible item.
Sectors Adopting This
- Beverage
- Beverage companies can collaborate with pop culture franchises to create unique and collectible packaging that appeals to younger audiences.
- Gaming
- Video game companies can partner with food and beverage companies to celebrate anniversaries and increase brand awareness through unique promotions and collaborations.
- Collectibles
- Companies can incorporate collectible figurines into their product packaging to add value and appeal to consumers looking for unique and limited edition items.
