Seamlessly showcasing a collaboration of the latest technology and fashion, the DVF [through Glass] Video by Google makes over the concept of behind-the-scenes.
The Diane Von Furstenberg Spring 2013 collection was a spectacle of exemplary design, as is to be expected from the world's most forward-thinking fashion house. However, DVF SS13 featured an additional technological aspect that catapulted it into the most note-worthy highlight of New York Fashion Week. The models sported Google's 'Project Glass,' a collaboration between Sergey Brin and Diane Von Furstenberg.
The result is a revolutionary look into the backstage makings of a ready-to-wear collection's runway show. The video depicts footage from the models sporting the glasses as well as the production staff that handles makeup and styling. The renowned designer herself sported Google's glasses, and provides an inspirational narration that resonates. Inspirational, groundbreaking and aesthetically striking, the DVF [through Glass] Video by Google leads into a new era of fashion and technology.
Key Themes Behind This Trend
- Fashion-tech Collaborations
- The DVF [through Glass] Video by Google exemplifies the growing trend of collaborations between fashion and technology companies.
- Augmented Reality Fashion Shows
- The use of Google's 'Project Glass' in the DVF SS13 runway show highlights the potential for augmented reality to transform the traditional runway experience.
- Virtual Backstage Access
- The DVF [through Glass] Video by Google provides a unique perspective and disruptive innovation opportunity for fashion brands to offer virtual backstage access to consumers via wearable technology.
Where This Applies
- Fashion
- The DVF [through Glass] Video by Google showcases how fashion brands can integrate wearable technology to enhance the runway show experience and engage with consumers in new ways.
- Technology
- Google's 'Project Glass' integration into the DVF SS13 runway show demonstrates how technology companies can partner with fashion brands to showcase the capabilities of their products.
- Event Planning
- The use of wearable technology like Google's 'Project Glass' provides event planners with a new tool to capture unique perspectives and offer immersive experiences to attendees.
