Beach apparel brand Duvin Design Co. has joined forces with Palm Tree Crew, the beloved lifestyle brand founded by globally-renowned Norwegian DJ, producer, and musical artist Kygo, to launch an all-new limited-edition clothing capsule.
The concise new collection features two tees, a hoodie, shorts, and a button-down cabana shirt, all of which share a summery and nostalgic aesthetic that leans into floral prints and retro Maimi color combinations. In addition, the collection references vintage Floridian imagery, including flamingos, swaying palms, and other tropical motifs. Another throughline for the capsule is the use of Miami's iconic teal and pink color scheme, which serves to immediately evoke the feeling of retro beachside living.
“I was extremely excited when the opportunity to partner with Palm Tree Crew arose,” says Austin Duvall, Duvin Creative Director & Co-Founder. “We’ve been longtime admirers of Kygo’s music as it has become renowned for its tropical influences, so the natural synergy between our philosophies has allowed us to create something we’re really proud of.”
Image Credit: Duvin
What's Driving This Trend
- Retro Beachwear
- Opportunities for similar limited-edition capsule collections to evoke nostalgia for past eras and create natural synergies between brands.
- Collaborative Apparel Capsules
- Opportunities for more unique and unexpected collaborations between lifestyle and apparel brands that use shared design aesthetics and philosophies to create exciting products.
- Floral Prints
- Opportunities to incorporate floral prints and other vintage Floridian imagery into apparel collections for a trendy and nostalgic look.
Who This Affects Most
- Fashion
- Opportunities for fashion brands to collaborate with others and incorporate vintage or nostalgic designs into their latest apparel collections.
- Music
- Opportunities for music artists and producers to collaborate with fashion brands to co-create lifestyle collections that resonate with both industries' audiences.
- Tourism/hospitality
- Opportunities for tourism and hospitality industries to incorporate similar design aesthetics and shared philosophies into their branding and merchandise offerings for increased customer appeal.
