Graffiti was once seen as unsightly and destructive by many people in mass society, but projects like this Dutch Ink 'Flight 101' one are helping to change that. As opposed to spray-painting on the graffiti, Dutch Ink uses creative stencils to scrub clean the dirty walls, thereby leaving a clean, fresh design.
The Dutch Ink Flight 101 project's use of clean tags is totally revolutionary to the graffiti world and would be a welcomed addition in major cities, which are known to have dirty walls. This South African group of artists should seriously consider coming to North America as they would be heavily appreciated!
Implications - Through changing people's perceptions about graffiti, Dutch Ink is helping to switch the negative connotation people have with the art form. Companies looking to appeal to eco-loving consumers should consider ways to put an eco-spin on existing products and services that are unsightly and environmentally damaging.