HUF launched its latest collection designed for the Fall 2019 season and its entitled 'Dusk till Dawn.' The range draws inspiration from post-apocalyptic concepts and the ideas that capture the energy of global exploration. The lookbook features Salomon Cardenas and the designs are heavily translated by graphics.
The images are centered around dystopic images including the wilting florals and the tactical camouflage. The color palette for the range are driven by midnight blue, botanical green, and rusty red, all strategically chosen to translate the overarching theme. There are also touches of tie-dye washes inspired by naturistic elements and the silhouettes are versatile as they are cut with technical fabrication to capture functionality and adaptability. The Dusk till Dawn is now available for purchase online, at select retailers, and at HUF flagship locations.
What's Driving This Trend
- Post-apocalyptic Fashion
- Disruptive innovation opportunities lie in creating sustainable and eco-friendly materials for post-apocalyptic-themed fashion.
- Global Exploration
- There is potential for disruptive innovation in creating travel gear and accessories that enhance the global exploration experience.
- Versatile Silhouettes
- The trend of versatile silhouettes opens up opportunities for innovative design solutions that prioritize functionality and adaptability.
Who This Affects Most
- Fashion Retail
- In the fashion retail industry, disruptive innovation can be found in developing online platforms that curate post-apocalyptic-themed fashion for customers.
- Sustainable Materials
- The use of sustainable materials in fashion is an industry that can benefit from disruptive innovation to meet the demand for eco-friendly post-apocalyptic-themed fashion.
- Travel Gear and Accessories
- The travel gear and accessories industry has potential for disruptive innovation by creating products that cater to the needs of global explorers and incorporate post-apocalyptic design elements.
