The New Durex Ad Defends Against Human's Wild Sexual Instincts

 - Feb 12, 2013
References: durex & ibelieveinadv
Every Durex ad in this collection makes a sly reference to a different animal. This strategy is an interesting play on the instincts that usually take over when it comes time for love making. Despite such strong surges of adrenaline, Durex reminds you it’s important to stay protected.

For instance, everyone knows elephants never forget. So Durex encourages you to be like an elephant when it comes to protecting yourself during sex. Don’t forget or something unwanted might remind you next time around!

Durex also employs a clever pun regarding horses with the line "Your steed just got trustier," and bears with "Keep the bearskin in the woods." The bare reference is particularly clever because it plays on the homonyms bare and bear.