The Dunkin' Iced Beverage Buckets have been brought back by the brand to help play on their viral popularity and give customers another reason to head to their nearest location this summer.
The beverages feature the signature bucket-style packaging with a 42-ounce capacity, which is far larger than what's traditionally offered. The drinks come in the new Pink Pineapple Sparkling Refresher, Cherry Lime Rickey Refresher and Peanut Butter Iced Coffee options that are accented by a handle to make carrying the bucket-sized beverage easier. Customers who purchase the drinks will also be able to pick up a custom-fitted bucket holder that will allow them to position the beverage into a standard cup holder.
The Dunkin' Iced Beverage Buckets are priced at $12.99 each and are available starting today for a limited time only at participating locations.
Image Credit: Dunkin', hypebeast
What Makes This Trend Stand Out
- Oversized Beverage Formats
- Extra-large drink sizes create viral novelty while expanding premium pricing potential around shareable, high-visibility refreshment occasions.
- Functional Drink Accessories
- Custom holders and carry handles turn novelty packaging into practical lifestyle extensions that strengthen brand utility beyond the beverage itself.
- Limited-time Flavor Drops
- Seasonal flavor launches paired with scarce availability generate urgency, social buzz, and repeat visits among experience-driven consumers.
Sectors Adopting This
- Quick-service Restaurants
- Fast-food and cafe chains can use bold format innovation to differentiate high-margin beverages in crowded summer menus.
- Beverage Packaging
- Packaging suppliers face new demand for portable, cup-holder-compatible containers that support oversized and social-media-ready drink concepts.
- Foodservice Merchandising
- Branded accessories connected to menu items create collectible add-ons that blend product promotion with functional consumer goods.
