Dundas x DressX is a partnership between a fashion brand and a digital fashion retailer that explores the future of fashion with a focus on accessibility, creativity and self-expression. The six digital wearables created by Dundas and DressX came to life thanks to Roblox’s Layered Clothing technology, which brings hyperrealistic and inclusive clothing for users’ avatars.
In the curated range of digital wearables, users will find real Dundas garments, including the headpiece worn by model Emily Ratakovski at the 2019 Met Gala. On this collaboration, the partnering pair said, "At DressX, we are absolutely convinced that soon every fashion brand will have its own digital line, and we are proud to work together with Dundas and Roblox, building the blueprint of the industry of the future.”
What's Driving This Trend
- Digital Fashion
- Partnering with digital fashion retailers to create accessible and inclusive virtual fashion wearables using advanced technology such as Roblox’s Layered Clothing technology.
- Self-expression Wearables
- Designing digital wearables that celebrate creative expression and enable users to personalize their avatars in innovative ways.
- Fashion Industry 2.0
- Integrating virtual and digital elements into traditional fashion design and retail, including digital fashion lines and immersive fashion experiences.
Who This Affects Most
- Fashion and Retail
- Incorporating digital fashion lines and immersive fashion experiences to expand the industry’s offerings and consumer appeal.
- Gaming and Entertainment
- Innovating in-game fashion features and leveraging gaming technology to create engaging and interactive digital wearables.
- Virtual Reality and Augmented Reality
- Advancing the capabilities of virtual and augmented reality to offer personalized and immersive fashion experiences.
