Stylish Dual-Purpose Sunglasses

Krewe Curates Accessible, Dynamic and Timeless Eyewear Designs

Dual-purpose sunglasses can be essential for someone on-the-go. From semi-formal dinners to sporty activities, having spectacles that satisfy the style cues of both categories can prove to be quite convenient and desirable.

Krewe — which is a New Orleans-based brand, recently revealed five new silhouettes as part of its Active line. With this range, the company hopes to essentially bring eyewear into the realm of athleisure — a prominent movement that has fused aesthetic pleasure with comfort-focused functionality. Each of Krewe's dual-purpose sunglasses is engineered to perform during athletic activities, while maintaining a classy vibe for an impromptu dinner, for example.

Krewe's Active collection also makes use of " from organic plant waste from Africa that is used to create bio-plastic."

Dual-purpose Sunglasses
Opportunity for creating sunglasses that can seamlessly transition from athletic activities to formal events.
Eyewear and Athleisure Fusion
Opportunity to develop stylish eyewear that combines aesthetic pleasure with comfort-focused functionality.
Bio-plastic Materials in Sunglasses
Opportunity to utilize organic plant waste to create sustainable bio-plastic sunglasses.

Industries Being Reshaped

Fashion Accessories
Fashion companies can explore innovative designs for dual-purpose sunglasses.
Sports and Outdoor Recreation
Sports brands can capitalize on the trend of eyewear that performs during athletic activities.
Sustainable Materials
Companies in the green technology sector can develop bio-plastic materials for sunglasses.
SCORE
6.1 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 86%
Activity 87%
Freshness 9%

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