Elegant Inmate Catalogs

Dsquared2's Latest Menswear Lookbook is Jailbird Inspired

Dsquared2's Pre-Fall 2014 lookbook is lensed inside a jail setting and features a range of uniformed looks. The fashions evoke an edgy and carefree air and are displayed in a fresh palette of navy and bright orange hues.

"Inspired by correctional and mental institutions, the collection intrigues the label's fans with its bad boy attitude". The menswear line highlights tough yet elegant looks that are guaranteed to get one noticed both for their daring design and color-infused palette that is a departure from Autumn's muted tones.

Standout pieces from Dsquared2's latest collection include structured orange jackets and all denim suit pairings. In addition, the label presents a remixed white shirt design that boasts a height chart graphic. This iconic print is used as a backdrop when capturing a mug shot.

Correctional-inspired Fashion
Opportunity for fashion brands to create edgy and carefree looks that draw inspiration from correctional institutions
Color-infused Palette
Chance for designers to experiment with bold and vibrant color combinations, deviating from traditional muted tones
Remixed Classic Designs
Potential for brands to reinvent traditional garments, like the white shirt, with unique and eye-catching graphic prints

Who This Affects Most

Fashion
Fashion brands can capitalize on the trend of correctional-inspired fashion and create unique collections
Graphic Design
Opportunity for graphic designers to create visually striking prints and patterns for clothing
Retail
Retailers can showcase and market correctional-inspired fashion collections to fashion-forward consumers
SCORE
4.3 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 68%
Activity 54%
Freshness 8%

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