Chinese fashion label SANKUANS introduces its latest collection designed for the Fall/Winter 2019 season entitled 'Drown 52.' It follows a retro-futuristic design language and the lookbook is captured by French photographer Hugo Comte. The seasonal range explores the Internet's hypothetical future and what visuals of what it could possibly look like, more specifically, it also tells a narrative on the impacts it has on society as a whole.
The slick garments are noticeably well-tailored and boast elements that nod to modern fashion with references to retro aesthetics as well. This is informed with poppers and trouser zippers complemented with oversized bootleg structures. The Drown 52 capsule is mysterious and challenges new boundaries through structures including its all-new tailoring with sharp and androgynous menswear and assertive womenswear.
Image Credit: Hugo Comte
What's Driving This Trend
- Retro-futuristic Design
- Disruptive innovation opportunity: Explore the integration of retro aesthetics with modern fashion elements to create unique and visually striking designs.
- Exploring the Hypothetical Future
- Disruptive innovation opportunity: Consider the potential impacts of future technology and society on fashion design, pushing the boundaries of imagination.
- Androgynous Menswear and Assertive Womenswear
- Disruptive innovation opportunity: Challenge traditional gender norms in fashion by creating clothing that blurs the lines between masculine and feminine aesthetics.
Who This Affects Most
- Fashion
- Disruptive innovation opportunity: Introduce retro-futuristic designs and explore new tailoring techniques to attract fashion-forward consumers.
- Photography
- Disruptive innovation opportunity: Collaborate with fashion labels to capture the essence of their collections through visually compelling photography.
- Technology
- Disruptive innovation opportunity: Harness technology to create interactive fashion experiences that showcase the potential future of fashion and its impact on society.
