Utilitarian Spring-Ready Technical Fashion

ACRONYM Unveils the Drop A Pack of its SS22 Offerings

Technical fashion label ACRONYM introduces the Drop A installment of its Spring/Summer 2022 collection. In time for the warmer seasons ahead, the brand interprets items such as the J94-VT varsity jacket, which is now made with lightweight 3-layer fabric including lyocell, wool-blend twill, and paneled polyester, and ePTFE-coated nylon taffeta.

The jacket is enclosed with a zipper and snap button and ready for all weather conditions. This is followed by the J96-GT 3L Gore-Tex Ripstop Jacket that makes an appearance in a more compact design for the season. It is offered in the tonal options of either black or khaki with a micro ripstop construction that uses 40 denier nylon yarns. It has a slightly dull matte coating to round it out.

Image Credit: Hypebeast, Alex Hau

Technical Fashion
More fashion labels will experiment with technical fabrics and engineering, providing opportunities in creating lightweight and durable clothing.
Sustainable Design
As the fashion industry moves towards sustainable practices, opportunities for innovation in fabric sourcing and production will arise.
Functional Apparel
More clothing items will combine fashion and function allowing for flexibility and versatility in everyday wear.

Where This Applies

Fashion
The fashion industry will have the opportunity to incorporate technical and sustainable elements into their clothing designs.
Outdoor Apparel
The outdoor apparel industry will have the opportunity to incorporate technical fabrics and engineering to provide more durable and weather-proof clothing.
Athletic Apparel
The athletic apparel industry will have the opportunity to innovate and create multi-functional and comfortable clothing for daily and athletic wear.
SCORE
2.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 41%
Activity 13%
Freshness 12%