Drawing slightly on skinhead fashion, the Dries Van Noten Menswear SS '11 collection also drew influence from '70s menswear, New York street culture and the overall French elegance. It wouldn't be a Dries collection without the mixing and matching of subcultural styles.
The hair was very Pee-wee Herman, but this time around, an attractive character (yes, it's possible). Check out the gallery to view the inspiring Dries Van Noten Menswear SS '11 collection.
Implications - No longer looking for over exaggerated styles, consumers are attracted to ones that are more subtle. Simpler designs appeal to those who want to maintain a more classic appearance. Companies could develop a greater number of these products in order to draw in more shoppers to their brand.
Key Themes Behind This Trend
- Classic Subculture Fashion
- Disruptive innovation opportunity: Develop a line of clothing that combines classic and subcultural styles to attract a wider range of consumers.
- Polarizing Style Fusion
- Disruptive innovation opportunity: Create fashion collections that blend polarizing styles, such as skinhead fashion and French elegance, to appeal to fashion-forward individuals.
- Street Culture Influence
- Disruptive innovation opportunity: Incorporate elements of New York street culture into fashion designs to capture the attention of urban consumers.
Where This Applies
- Fashion
- Disruptive innovation opportunity: Develop innovative fashion products that cater to consumers seeking a subtle and classic appearance.
- Retail
- Disruptive innovation opportunity: Curate a selection of clothing that combines classic and subcultural styles to differentiate from competitors and attract a diverse customer base.
- Apparel Design
- Disruptive innovation opportunity: Experiment with blending polarizing styles, such as skinhead fashion and French elegance, to create unique and attention-grabbing fashion designs.
