As many health-conscious consumers are now seeking out better-for-you snacks, 7-Eleven recently introduced a range of 7-Select dried fruit strips in both Unsweetened and Natural versions. These options include flavor-focused varieties like Chili Mango and Fruit Medley, which boast real fruit, non-GMO ingredients, no artificial colors or flavors, as well as other labels like gluten-free, fat-free and cholesterol-free.
To make the new 7-Select snacks catch the eyes of consumers, the pouch packaging was developed with a vibrant, natural color palette, plus text and imagery that emphasizes the use of real flavors and fruit picked at its peak freshness.
As well as working with 7-Eleven on its line of 7-Select Unsweetened and Natural fruit snacks, Brandimage also created the design for 7-Select Organic Juice, which puts a similar emphasis on health.
Why This Trend Is Growing
- Better-for-you Snacks
- Opportunity to create and market healthier snack options with real fruit and natural ingredients.
- Vibrant Packaging
- Potential for eye-catching packaging designs that emphasize natural colors and fresh flavors.
- Health-conscious Convenience
- Growing demand for health-focused products in convenience stores, providing an opportunity for innovative offerings.
Industries Being Reshaped
- Snack Food
- Disruptive innovation opportunities lie in developing and promoting healthier snack options in the market.
- Packaging Design
- Innovations in packaging that use vibrant colors and emphasize natural ingredients can capture consumer attention.
- Convenience Retail
- Health-focused convenience store offerings can tap into the rising demand for healthier on-the-go options.
