Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

7-Eleven Now Offers Unsweetened and Natural Dried Fruit Strips

As many health-conscious consumers are now seeking out better-for-you snacks, 7-Eleven recently introduced a range of 7-Select dried fruit strips in both Unsweetened and Natural versions. These options include flavor-focused varieties like Chili Mango and Fruit Medley, which boast real fruit, non-GMO ingredients, no artificial colors or flavors, as well as other labels like gluten-free, fat-free and cholesterol-free.

To make the new 7-Select snacks catch the eyes of consumers, the pouch packaging was developed with a vibrant, natural color palette, plus text and imagery that emphasizes the use of real flavors and fruit picked at its peak freshness.

As well as working with 7-Eleven on its line of 7-Select Unsweetened and Natural fruit snacks, Brandimage also created the design for 7-Select Organic Juice, which puts a similar emphasis on health.