Natalie John from Dreamy Weddings responds to the barriers of COVID-19 with online services in order to provide assistance to couples in new and progressive ways. The services of the company specializes in Caribbean weddings and with the restricted access of many attractions and beach locations, many pivot to virtual affairs instead.
The company is now celebrating its 20th anniversary and the new approach blends together a hybrid format for safety purposes. There are virtual strategies to reach out to wide audiences. She explains that, “This new virtual format is probably the best alternative in these challenging times as we seek to rebuild our tourism business throughout the region [...] Caribbean people are resilient and when we face challenges we explore new options and look at things differently. So rather than displacing live events, digital events can actually enhance them.”
Image Credit: Dreamy Wedding