Water usually destroys art rather than being art itself. This video features nearly ten minutes of demonstration and dozens of pictures showing the creation of art on water using colored drops of what seems to be oil.
Hicabi Gulgen is the artist behind these wet water pictures. Check out the video to see him in action.
Implications - Creative art can be made from the most unlikely of sources, but it is remarkable inventions like this that stand out to consumers -- especially when employed in advertising. People have seen thousands of ads that employ the same old strategies, but anything that embraces an unusual medium definitely resonates more deeply and profoundly with viewers in the long run.