Dickey’s Barbecue Pit is poised to celebrate its 80th year in business and the brand is celebrating with Dr. Pepper Wings and a new Birthday Cake Marshmallow Treat.
As part of the ongoing celebrations for its 80th birthday, Dickey’s Barbecue Pit has released two new items: Sweet & Smoky Pit-Smoked Wings with Dr. Pepper Barbecue Sauce and the new Birthday Cake Marshmallow Treat. The former are smoked chicken wings dosed in a flavorful Dr. Pepper Barbecue Sauce. Next up is the Birthday Cake Marshmallow Treat, which is a birthday cake flavored marshmallow and crispy rice cereal bar, topped with red and yellow star-shaped sprinkles.
Both the new Dr. Pepper Wings and the Birthday Cake Marshmallow Treat can be found at Dickey’s Barbecue Pit restaurants across the U.S. for a limited time.
Image Credit: Dickey’s Barbecue Pit
What Makes This Trend Stand Out
- Soda-infused Food
- Opportunity for food businesses to experiment with soda-infused recipes to cater to the changing taste palettes.
- Celebration-themed Food
- Innovation opportunity in the food industry lies in developing celebration-themed food items, allowing brands to leverage special occasions for product promotion.
- Flavored Marshmallow Bars
- Marshmallow bars can be an innovative canvas for experimenting with different flavors and sprinkles to create unique treats in the dessert industry.
Sectors Adopting This
- Food and Beverage
- Innovation opportunity for food businesses to experiment with soda-infused recipes and celebration-themed food items to cater to the changing taste palettes and leverage special occasions for product promotion.
- Restaurant
- Dessert innovation opportunity to create unique flavored marshmallow bars to cater to customers' changing taste palettes, adding excitement to restaurant's dessert menu.
- Snack and Confectionery
- Opportunity to experiment with flavored marshmallow bars, giving snack and confectionery brands a chance to come up with unique taste pairings and shape innovations.
