The Dr. Martens x The Who capsule recognizes the relationship between the brand and the iconic rock band. The connection dates back to 1967 when Pete Townshend — the musician who co-founded The Who, debuted a pair of 1460 boots on stage. This moment is described as having "a pivotal role in [the brand's] ever-evolving DNA."
Classic Dr. Martens silhouettes have been largely affiliated with performances in the music industry. Seeing the value in this, the footwear brand mirrors the aesthetic by providing consumers with more contextual choices. The rock band-themed uppers that the Dr. Martens x The Who collaboration makes available to consumers include the 1460 boot, the 1461 shoe, and the Adrian tassel loafer. All three boast a smooth leather and a recurring target motif that has come to be known as The Who's logo.