The Dr. Martens Tectuff Express 8-Eye Boots

 - Mar 3, 2010   Updated: Aug 17 2011
References: item.rakuten.co.jp & highsnobiety
The Dr. Martens Tectuff collection is giving us a lesson in colorways. Six different shoes are being released in green, black, white, red, yellow and purple. I dare you to try and find an outfit that at least one these doesn't go with.

Perfect for anyone who needs to wear a fresh pair of docs every day of the week, the Dr. Martens Tectuff collection comes in leather and can be found here.

Implications - Innovative and fresh methods of presenting an old and well-known product are great ways of attracting both loyal, long-time consumers of that item, and also potential new buyers who may be drawn into an inventive concept.