The Dr. Martens Tectuff collection is giving us a lesson in colorways. Six different shoes are being released in green, black, white, red, yellow and purple. I dare you to try and find an outfit that at least one these doesn't go with.
Perfect for anyone who needs to wear a fresh pair of docs every day of the week, the Dr. Martens Tectuff collection comes in leather and can be found here.
Implications - Innovative and fresh methods of presenting an old and well-known product are great ways of attracting both loyal, long-time consumers of that item, and also potential new buyers who may be drawn into an inventive concept.
What's Driving This Trend
- Colorway Collections
- Creating footwear collections with a range of colors can attract both existing and potential customers to the same classic item.
- Daily Product Variations
- Making variations of a product, such as a fresh pair of shoes for each day of the week, can pique consumer interest and loyalty.
- Creative Product Names
- Naming and presenting a product in a creative way can refresh and attract attention to a previously well-known item.
Who This Affects Most
- Fashion Retail
- Companies in the fashion retail industry can benefit from creating collections with a range of colors and variations for everyday wear.
- Footwear Industry
- The footwear industry can innovate by creating daily variations of classic items to appeal to a wider range of consumers.
- Marketing Industry
- The marketing industry can aid in reviving interest in well-known items by creatively naming and presenting them with fresh concepts.
