Iconic Reclaimed Leather Boots

Dr. Martens Genix Nappa Collection Has Three Familiar Silhouettes

The Dr. Martens Genix Nappa Collection is a new lineup of footwear options created by the brand as a more sustainable range of shoes perfect for new and existing fans alike to try out. The collection consists of three familiar shoe silhouettes including the 2976 Chelseas, 1460 boots and the 1461 Oxfords, which are each crafted using reclaimed leather. The material has been put through an intensive process to make it ready for high-quality footwear construction, which includes milling, weaving and pairing with a water-based PU coating.

The Dr. Martens Genix Nappa Collection is priced ranging from $140 to $170 and comes as part of the brand's commitment to crafting all of its footwear with 100% sustainable materials by the year 2040.

Image Credit: Dr. Martens

Sustainable Footwear Construction
Opportunity for brands to explore reclaimed materials for environmentally-friendly shoe production.
High-quality Leather Alternatives
Potential for the development of innovative materials that mimic the look and feel of leather, without the environmental impact.
Price-accessible Sustainable Fashion
Advancement in creating affordable sustainable fashion options for consumers looking to make environmentally-conscious purchases.

Sectors Adopting This

Footwear Manufacturing
Incorporating reclaimed materials into shoe production processes for a more sustainable and eco-friendly approach.
Materials Innovation
Exploring new ways to replicate the qualities of leather using sustainable and ethically sourced materials in various industries.
Fashion Retail
Meeting consumer demand for sustainable fashion at accessible price points through eco-friendly production practices.
SCORE
5.7 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 80%
Activity 65%
Freshness 25%