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Deep-Cleansing Fabric Rinses

Downy Rinse & Refresh Removes Odor-Causing Residue

— September 15, 2022 — Lifestyle
Downy Rinse & Refresh is being introduced as the brand's biggest innovation in more than 30 years and it shares a new way to remove tough odors from laundry. This deep-cleansing fabric rinse was made to provide a solution to consumers who say that malodor is a top concern—in fact, one in three households claims that malodor is their top laundry issue.

This rinse, available in Cool Cotton and Fresh Lavender varieties, was mindfully made to help remove odor-causing residues three times better than detergent alone. Sammy Wang, Downy Senior Scientist, says “This deep cleansing fabric rinse helps remove the source of odor-causing residues and hard water metal buildup that get trapped in fibers with a breakthrough, clear formula for softer, fresher and brighter fabrics.”
Trend Themes
1. Deep-cleansing Fabric Rinses - The trend of deep-cleansing fabric rinses is an opportunity for laundry detergent and fabric softener brands to innovate by creating products that not only clean but also remove odor-causing residues.
2. Odor-eliminating Laundry Solutions - The trend of consumers seeking odor-eliminating laundry solutions presents an opportunity for brands to develop products that tackle tough odors and provide an added layer of freshness to laundry.
3. Hard Water Removal Products - The trend of consumers dealing with hard water metal buildup calls for the development of hard water removal products that can be used in conjunction with laundry detergent and fabric softeners to provide a complete laundry solution.
Industry Implications
1. Laundry Detergent Industry - The laundry detergent industry can capitalize on the trend of deep-cleansing fabric rinses and create innovative products that provide a complete laundry solution for tough odors and hard water.
2. Fabric Softener Industry - The fabric softener industry can take advantage of the trend of deep-cleansing fabric rinses and create products that not only soften fabrics but also help remove odor-causing residues for fresher and cleaner clothes.
3. Hard Water Treatment Industry - The hard water treatment industry can innovate by creating products that specifically target the buildup of metal in laundry and can be used in conjunction with laundry products for a complete laundry solution.
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