Sex sells, whether it's pictured, written or merely suggested through either visual or textual media. This Downtown Halifax campaign makes blatant use of the latter, even though the subject behind these prints isn't remotely erotic. The technique employed would do a brilliant job of attracting the attention of adolescents and young adults, urging them to experience "first times" in a way they would not have first considered.
Indeed, these Extreme Group prints talk the talk, but when the viewer investigates the small image beneath the bold lettering, he is made aware that the food, drink, shopping and trips to the theatre are the goods behind these ads. This Downtown Halifax campaign promotes the attractions of this city, which are revealed once the viewer is reeled in.
What Makes This Trend Stand Out
- Sexual Suggestion Advertising
- Incorporating subtle sexual messaging in advertising campaigns to attract target audiences, even if the product or service is not inherently sexual.
- Misleading Advertising
- Using deceptive messaging to lure in potential customers, only to redirect them to a different product or service.
- Tactile Advertising
- Incorporating a visual or sensory experience in advertising campaigns to pique the interest of potential customers.
Sectors Adopting This
- Food and Beverage
- Incorporating suggestive messaging or tactile experiences in food and beverage advertising campaigns to reel in potential customers.
- Travel and Tourism
- Using misleading advertising or suggestive messaging in tourism campaigns to attract more visitors to a particular location or attraction.
- Entertainment
- Incorporating tactile experiences or suggestive messaging in advertising campaigns for movies, plays, and other forms of entertainment to attract potential customers.
