This Downtown Halifax Campaign Attracts Eager Youth

 - Oct 2, 2011
References: extremegroup & adsoftheworld
Sex sells, whether it's pictured, written or merely suggested through either visual or textual media. This Downtown Halifax campaign makes blatant use of the latter, even though the subject behind these prints isn't remotely erotic. The technique employed would do a brilliant job of attracting the attention of adolescents and young adults, urging them to experience "first times" in a way they would not have first considered.

Indeed, these Extreme Group prints talk the talk, but when the viewer investigates the small image beneath the bold lettering, he is made aware that the food, drink, shopping and trips to the theatre are the goods behind these ads. This Downtown Halifax campaign promotes the attractions of this city, which are revealed once the viewer is reeled in.