Superstar models Jourdan Dunn and Chanel Iman are a ‘Double Whammy’ in Teen Vogue as they share cover and editorial duty in the magazine’s November 2009 issue. The stellar models reveal that their smiles are genuine and talk a little about their friendship.
Shot by the famed fashion photographer Patrick Demarchelier and styled by fashion editor Jillian Davidson, ‘Double Whammy’ in Teen Vogue seems like a fashionable optical illusion. Dunn and Iman could be mistaken for sisters with their matching red lips and long ponytails. The stellar models are dressed in pairs of complimenting outfits by Alexander Wang, Thakoon, 3.1 Phillip Lim and Phi.
Key Themes Behind This Trend
- Matching Models
- The trend of featuring two or more matching models in fashion shoots provides an opportunity for clothing brands to market their products in pairs or in coordinated sets.
- Double Whammy
- The concept of featuring two models for the price of one in magazine editorials offers an opportunity for cost-saving and increased exposure for brands and publications.
- Complementing Outfits
- The trend of dressing models in complementary outfits provides an opportunity for clothing brands to showcase their products that work well together and increase the likelihood of cross-selling.
Where This Applies
- Fashion
- The fashion industry can capitalize on the trend of featuring matching models to promote clothing, accessories, and footwear in complementary sets.
- Magazine Publishing
- The magazine publishing industry can take advantage of featuring two models for the price of one to enhance editorial creativity while staying within a budget.
- Photography
- The photography industry can leverage the trend of featuring matching models in fashion shoots to market their services to fashion brands and publications seeking a cohesive look.
