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Tubs for Two

Double Tub For Double Loo Bathroom

— March 18, 2008 — Lifestyle
Bathtub movie myth: Hanky-panky in a standard bath tub is doable. Hot-tub movie myth: flopping around in hot water is sexy. Thus the Agata two-person bathtub was conceived. It takes the pleasure of sharing the soaking in a standard tub and meshes it with the adult pleasures that can occur in an outdoor spa. The tub is made of rich exotic woods and comes with a lot of options including iPod dock.

Implications - With so many different stresses emerging each day in modern society, consumers are looking for more ways to relax. Products that contain an element of tranquility are appealing to those who want to forget their responsibilities for a moment.
Trend Themes
1. Personal Spa Trend - The Agata two-person bathtub is a luxurious product that combines both hot-tubbing and standard bathing and is part of a larger trend of personal in-home spa products.
2. Social Wellness Trend - The design of two-person bathtub shows that consumers value relaxing experiences that can be shared and also hints that businesses who create more social wellness products can thrive.
3. Outdoor Living Trend - The Agata bathtub highlights the trend in outdoor living and making backyard spaces more luxurious - there is an opportunity for businesses to create unique outdoor living experiences.
Industry Implications
1. Luxury Home Goods - With the Agata bathtub, businesses in the luxury home goods industry can create personal in-home spa products thus appealing to consumers looking to relax and de-stress.
2. Hospitality - The Agata bathtub can be used in high-end hotel or resort rooms to create a more luxurious and relaxing experience.
3. Outdoor Living Industry - The Agata bathtub also provides an opportunity for businesses to expand their outdoor living repretoire with unique products that enable customers to relax outside their homes.
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