Mood-Matching Manicures

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Dose Nail Polish Provides a Cure for the Beauty Blues

— November 16, 2012 — Fashion
This compactly packaged Dose nail polish is perfect for curing the winter gloom for those busy gals on the go.

Playing on the brands name, the nail lacquers emulate a pill, which ladies can use as a pick me up to infuse a little color and beauty into their daily lives. The brand approaches its product in an amusing and tongue-and-cheek fashion, which demonstrates that appearance does not have to be taken too seriously.

The Dose nail polish containers contain formaldehyde-free varnishes and encourages a different mood depending on how you feel that day. Its small shape also makes it a convenient cosmetic to carry around with you. The little beauty pills come in a set of three shades, which retails at a reasonable $20. Curing your beauty blues has never been so easy with the Dose nail polish.

Trend Themes

  1. Mood-matching Nail Polish — Opportunity for the beauty industry to create innovative nail polish with varying colors and shades that match different moods and emotions of consumers.
  2. Compact and Convenient Packaging — Opportunity for the cosmetics industry to create compact and convenient packaging for on-the-go use, catering to busy consumers.
  3. Playful and Amusing Approach to Product Design — Opportunity for businesses to take a more playful and humorous approach to their product design, catering to consumers who want to have fun with their beauty products.

Industry Implications

  1. Beauty — The beauty industry has an opportunity to create innovative products that cater to consumers' varying moods and emotions.
  2. Cosmetics — The cosmetics industry has an opportunity to create compact and convenient packaging for on-the-go use.
  3. Fashion — The fashion industry can collaborate with beauty brands to create playful and amusing product designs that align with the industry's bold and creative spirit.
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