The latest DOPE LA Spring 2014 collection is about to drop and it’s ridiculously edgy.
The primarily men’s-focused apparel brand is expanding to incorporate more unisex and female styles. The popular DOPE branded hats are often spotted on celebrities and in music videos. This season’s collection is edgier than ever, featuring a marijuana leaf-emblazoned snapback hat. DOPE LA is well known for its black leather snapbacks, often rocked by ultra-cool artists and performers.
The DOPE LA 2014 Collection will be more badass than ever, featuring an unreleased outspoken in-your-face lookbook with both male and female apparel. A leaked image from the lookbook features a female model in a mint beanie on the shoulders of other DOPE male models. Outspoken fashions that express personal views and mantras are becoming increasingly popular among consumers.
What Makes This Trend Stand Out
- Unisex Streetwear
- The DOPE LA Spring 2014 collection expands to incorporate more unisex and female styles, which signals an opportunity for clothing brands to cater to a wider demographic.
- Outspoken Fashion
- Outspoken fashions that express personal views and mantras are becoming increasingly popular among consumers, which presents an opportunity for brands to embrace individuality and create clothing with empowering messages or slogans.
- Celebrity Fashion Influence
- DOPE LA's popular hats are often spotted on celebrities and in music videos, indicating an opportunity for clothing brands to leverage celebrity culture and influence to drive sales.
Sectors Adopting This
- Fashion
- The fashion industry can capitalize on the trend of outspoken fashion, unisex streetwear, and celebrity fashion influence to create clothing that resonates with a wider audience
- Entertainment
- The entertainment industry can partner with clothing brands to showcase celebrity fashion influence and create clothing lines based on popular TV shows or movies
- Marketing
- Marketers can leverage the trend of outspoken fashion and unisex streetwear to create more inclusive and diverse advertising campaigns that resonate with consumers
