'Don't Hug Me I'm Scared' Encourages Creativity Through Sarcasm

 - Aug 9, 2011
References: vimeo & designerblog.it
Though this 'Don't Hug Me I'm Scared' video looks like something created for a children's variety show, don't be fooled; there are segments in video that could unnerve even the most iron-stomached individuals.

The 'Don't Hug Me I'm Scared' clip starts out harmless enough, with a personified notepad speaking to a bunch of critters, informing them of the importance of creativity. As the video continues on, the group begin to "get creative" and the video breaks out into a cacophony of chaos, with glitter, animal organs, strobe light effects, and meat organ cakes flying everywhere. At the end of the video, the group agree never to "get creative" again. I agree with their decision.

Implications - With the proliferation of home media technologies, many consumers are now actively producing content rather than only consuming it. Corporations may browse the Internet for user-created content as a source of ideas and raw consumer insight.