Doni Nahmias' fashion label Nahmias introduces its latest collection designed for the Spring/Summer 2023 season. It takes on a theme that nods to both skateboarding and surfing culture for the warmer times of the year. There is a sense of youthful aesthetics that are perfectly fused with a luxe street style which can be seen through items such as the plush knitwear or the voluminous denim that nods to the early 2000s as it is detailed with jeweled graffiti and tie-dye.
Speaking about the capsule, Nahmias states, “I’ve known since middle school and high school that I’ve always liked fashion and was always drawn to how people wear clothes. I’m very particular about fit, silhouette, and how things lay, and it feels incredible to show in Paris. I’m super thankful for this opportunity and it’s been super fun and a cool collection to make.”
Image Credit: Nahmias
Key Themes Behind This Trend
- Skateboarding and Surfing Fashion
- The fusion of youthful aesthetics and luxe street style in clothing designs inspired by skateboarding and surfing culture.
- Qr-activated Apparel
- Creating apparel with QR codes to engage consumers and broaden the reach of fashion labels.
- Early 2000s-inspired Clothing
- Reviving fashion trends from the early 2000s in streetwear and luxury fashion designs.
Where This Applies
- Fashion
- Incorporating storytelling and themes into fashion collections to drive consumer engagement.
- Technology
- Using QR codes to incorporate interactive features into fashion designs.
- Marketing
- Leveraging unique fashion collections to appeal to niche audiences and create brand differentiation.
