Entitled "The Story Goes Back", the Dominika Naziebly Spring/Summer 2014 collection is lensed in a collaged catalog that infuses the designer's garments into a set of artful visual compositions.
Photographer Ewa Sawicka Ewalds captures the collaged image series that features model Gabi Wachnik. Gabi poses in Dominika Naziebly's denim-clad pieces and sports a fresh-faced makeup look that is courtesy of Agnieszka Wilk.
"The Story Goes Back" lookbook layers traditional model portraits with layered paper pieces that have been tattered and arranged in a variety of ways. Whether formed organically or geometrically, the paper pieces form a series of artful collages that are representative of designer Dominika's raw and deconstructed silhouettes. This lookbook embodies its collection's essence and presents fashion fans with an effortlessly elegant image set.
Why This Trend Is Growing
- Artful Catalogs
- Incorporate artful collages and unconventional imagery into product catalogs for a fresh approach to marketing.
- Mixed Media Photography
- Utilize mixed media and collages in photography to create visually captivating campaigns that stand out from traditional fashion photography.
- Raw and Deconstructed Silhouettes
- Design fashion collections with raw and deconstructed silhouettes, incorporating unconventional materials and textures for a modern take on fashion design.
Industries Being Reshaped
- Fashion
- Use collages and mixed media photography in fashion design and marketing to showcase products in a new light.
- Art
- Collaborate with fashion brands to create visual art pieces that blend fashion and art in unconventional ways.
- Photography
- Experiment with mixed media and collage techniques in fashion photography as a way to stand out in a highly competitive industry.
