Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Dominic Episcopo Creates Type Art With Your Soon-to-Be Dinner

 - Jan 27, 2011   Updated: Aug 3 2011
References: episcopo &
Renowned photographer Dominic Episcopo is famous for shooting food. He made headlines a few years ago with his state-shaped steaks and his newest project is for those with a more acquired taste.

Dominic Episcopo showcased his latest work at a festival called Meat America, where he took ground beef, crafted it into words and objects and repackaged it for display.

One would say a nice glass of red should accompany his art.

Implications - In a day and age where consumers are inundated with marketing from the time they wake up until the time they go to sleep, a company can benefit by focusing on advertising that features outlandish, gimmicky aesthetics. By luring consumers in with an unconventional angle, the company shows a commitment to originality, and a willingness to think (and act) outside of the box.