Online video network Vevo has announced that it will be partnering with streaming platform Roku to deliver an exclusive release of Doja Cat’s Official Live Performance series. This means that Roku will be the sole distributor of this highly-anticipated digital music event.
Roku Channel users will be able to watch Doja Cat's one-of-a-kind long-form video 'Planet Her' as well as view long-form versions of her live performance of 'Ain’t Shit, 'Need to Know, and 'Love to Dream.' This isn't the first time the superstar musician has worked with Vevo. In fact, Doja Cat was named a Vevo LIFT artist in 2020, upon which she released exclusive performances of 'Streets' and 'Say So', as well as a unique short film titled 'The Tale of Becoming Doja Cat.'
For those interested, Doja Cat’s Official Live Performance series will be available on Roku starting February 7.
What Makes This Trend Stand Out
- Exclusive Live Performance Series
- Opportunity for artists to partner with streaming platforms and video networks to produce and release exclusive live performance series.
- Long-form Music Videos
- Opportunity for artists to create and release long-form music videos as a complement to their live performance series.
- Personalized Digital Music Events
- Opportunity for streaming platforms to deliver personalized digital music events to their users by partnering with artists and video networks.
Sectors Adopting This
- Music Streaming Platforms
- Streaming platforms can partner with popular artists and video networks to create exclusive digital music events that appeal to their users and differentiate them from competitors.
- Video Networks
- Video networks can collaborate with artists and streaming platforms to produce and distribute exclusive live performance and music video content to viewers.
- Live Event Production Companies
- Live event production companies can leverage their expertise to partner with artists and streaming platforms to produce high-quality, personalized digital music events for audiences worldwide.
