Big Easy Blends manufactures slushies for humans and it is now offering the same refreshment for pets with the launch of its newest product, MyPup Dog Slushies. This new pet food category was created to deliver hydration to dogs during the summer months and as Big Easy Blends’ Co-Owner Sal LaMartina says, "My dog, Copper, loves frozen yogurt but we didn’t like feeding him all that dairy. Most frozen dog treats contain dairy so there was really a white space for a dairy-free frozen dog treat. It seemed like a natural fit for us to make a frozen pop-type treat for dogs.”
MyPup Dog Slushies are available in pet-pleasing flavors like Beef, Chicken and Peanut Butter, and they are boosted with vitamins. Made in a human-grade facility, the dog slushies are free from not only dairy but also grains.
What's Driving This Trend
- Pet Hydration Products
- Opportunity for companies to create innovative hydration solutions for pets during hot summer months.
- Non-dairy Pet Treats
- Disruptive innovation opportunity for companies to create dairy-free frozen pet treats.
- Human-grade Pet Food
- Opportunity for companies to produce pet food in human-grade facilities.
Who This Affects Most
- Pet Food
- Companies in the pet food industry can expand their offerings to include hydration solutions and non-dairy frozen treats.
- Beverage
- Beverage companies can pivot to create innovative hydration products for pets.
- Food Manufacturing
- Companies in food manufacturing can capitalize on the demand for human-grade pet food products.
