Warmly Lined Relaxed Fashion

The DOE Shanghai FW18 Collection Boasts Laid-Back Silhouettes

Chinese fashion label DOE Shanghai unveils its latest collection designed for the Fall/Winter 2018 season. The capsule is comprised of a plethora of comfortable garments that are constructed to combat the colder seasons. Some of the staple garments include technical parkas, graphic hoodies, knit beanies, tees, and more.

Notably, a majority of the seasonal pieces are constructed to boast relaxed shapes to evoke the same sense of comfort. The technical parkas are offered in muted colorways, spotlighting the hoods lined with soft fleece and boldly accented with the label's branding detail in chenille materials. Some of the hoodies are also decorated in special embroidery accents over the chest to give a playful aura to the entire range.

Relaxed Silhouettes
Opportunity for disruptive innovation in creating comfortable and stylish clothing with a relaxed fit.
Warm-lined Garments
Opportunity for disruptive innovation in designing garments with warm lining to combat colder seasons.
Playful Embroidery Accents
Opportunity for disruptive innovation in incorporating playful embroidery accents into clothing designs.

Industries Being Reshaped

Fashion/apparel
Opportunity for disruptive innovation in the fashion industry to create relaxed and warm-lined clothing.
Textile Manufacturing
Opportunity for disruptive innovation in the textile manufacturing industry to develop advanced warm lining materials.
Graphic Design/embroidery
Opportunity for disruptive innovation in the graphic design and embroidery industry to create unique and playful accents.
SCORE
1.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 21%
Activity 10%
Freshness 8%