M&S launches its Never the Same Again program in collaboration with Doddle to manage growth of sales during the pandemic. The physical store runs on a Click & Collect system that offers contactless collection and drive-up collection options. This helps customers navigate through their retail experience with new safety standards in place.
During these trying times, the journey is seamless as can be. The drive-up option eliminates the queue to enter the physical store and visits to the Click & Collect desk. M&S implements Doddle's progressive technology in order to measure data and understand consumer demand better. The store is also incorporating packing of online orders to fulfill orders more efficiently and to improve consumer proposition and stock online and in-store.
Image Credit: M&S
Key Themes Behind This Trend
- Drive-up Retail Store Services
- The trend of drive-up collection options for Click & Collect systems in physical stores is becoming increasingly popular due to new safety standards.
- Contactless Collection
- Providing contactless collection options for customers is becoming a new norm in retail services to navigate through the pandemic.
- Data-driven Retail
- Retail stores are implementing progressive technology, such as that by Doddle, to measure data and understand consumer demand better.
Where This Applies
- Retail
- The retail industry is adapting to new safety standards by incorporating contactless collection and drive-up options for Click & Collect systems.
- Logistics
- Logistics companies like Doddle are providing the necessary technology for retail stores to efficiently fulfill online orders through improved consumer proposition and stock management.
- Technology
- The use of progressive technology, such as Doddle's data measurement tools, is becoming an integral part of the retail industry's development and adaptation to the pandemic.
