Aggressive Fur Editorials

Nadja Bender Stars in the Document Journal Fall/Winter Issue

Nadja Bender stars in the 'Do You Lose Your Bearings When a Stranger Approaches You For Directions?' editorial, appearing in the current issue of Document Journal for the Fall/Winter 2014-2015 season.

Bender doesn't look like the type of woman who would be intimidated by anything, let alone a stranger. In fact, strangers are more likely to be intimidated of her. Draped in a series of luxurious furs chosen by fashion editor James Valeri, Bender explores what appears to be architectural ruins.

Makeup artist Pep Gay embraced the beauty in excess, applying layer after layer of purple eyeshadow, black eyeliner, blush and dark, vampy lipstick. Hair stylist Mark Hampton followed suit, piling Bender's curls on top of her head in a precarious 'do. The editorial was lensed by photographer Max Farago.

Luxury Fur Fashion
Opportunity for luxury brands to expand their fur collections after its resurgence in high-fashion editorials like the Nadja Bender spread in Document Journal.
Bold Makeup and Hair Trends
Innovative opportunity for makeup brands to create bold and daring looks with the resurgence of dark, vampy lipstick and bold eye shadow trends seen in the Nadja Bender editorial.
Fashion Photography
Opportunity for photographers to experiment with luxurious and architectural backdrops to create stunning fashion editorial content, such as the 'Do You Lose Your Bearings When a Stranger Approaches You For Directions?' spread in Document Journal featuring Nadja Bender.

Who This Affects Most

Fashion
Fashion brands can capitalize on the resurgence of luxury fur and bold makeup/hair trends as seen in the Nadja Bender editorial in Document Journal for Fall/Winter 2014-2015 season.
Beauty
Opportunity for makeup and hair brands to leverage the resurgence of bold lipstick shades and eye shadow trends seen in the Nadja Bender editorial in Document Journal.
Photography
With the rising demand for fashion editorial content, there is an opportunity for photographers to explore unique and luxurious backdrops and settings, such as the architectural ruins used in the Nadja Bender spread in Document Journal.
SCORE
5.0 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 78%
Activity 64%
Freshness 8%