Social media use can be a huge asset for brands, companies and industries as a whole, but some have yet to catch on, prompting the creation of the ‘Do Employers “Like” Social Media?’ infograph. Social media can be used in a variety of different ways—some more creative than others—to promote your business, but they can also backfire. One of the key complaints that companies have about social media, according to the infograph, is in regards to a potential leak of information.
With only 53% of corporations even having a set social media policy, it is still a new venture for many businesses. However, it would seem that when you compare the 57% of small companies with social media policies to only 47% of large corporations with the same, the smaller business have definitely been quicker to adapt. Among the top adapting industries include retail, manufacturing and biz support.