Although the design firm has certainly explored the idea of genetics and art in the past, DNA11's newest collection of unique furnishings is a step above and beyond most modern indoor decor.
Having the option to add some personal flare to a couch, painting or bed sprawl is always fantastic. But the Las Vegas-based firm DNA11 was determined to create household trimmings that are entirely a reflection of your heritage and identity, as opposed to a generic, patterned product. The company invites you to send in a mouth swab sample or fingerprint, so that they can map your DNA and produce bowls, rugs, paintings and water-walls based on its structure. Moreover, DNA11 stresses that their secure laboratories ensure complete discretion. Though the custom products range from $1,000 to $10,000 in price, I'm tempted to raise the funds for one of those water-walls!
What's Driving This Trend
- Personalized Decor
- DNA11's genetics-inspired furniture collection allows consumers to personalize their decor like never before.
- Biometric Design
- DNA11's use of mouth swabs and fingerprints in their furniture provides a disruptive innovation opportunity in the biometric design industry.
- Data-informed Art
- DNA11's genetics-inspired furniture collection utilizes consumers' DNA data to create unique pieces that disrupt the traditional art and decor industries.
Who This Affects Most
- Furniture
- The furniture industry has an opportunity to disrupt traditional design practices and offer personalized, biometrically-informed pieces inspired by DNA11's collection.
- Art
- DNA11's genetics-inspired furniture collection provides an opportunity for the art industry to incorporate consumers' DNA data into their work, disrupting traditional methods of creating and displaying art.
- Genetics
- DNA11's unique use of genetics in home decor presents an opportunity for the genetics industry to expand into new and creative avenues beyond traditional research and medical applications.
