The DKNY #SocialChats images will be released in celebration of this year's New York Mercedes Benz Fashion Week. Prior to the event, DKNY will release sketches of its current seasonal collections via the hash tag, enabling online followers to get a VIP look at the seasonal pieces.
Six drawings will be unveiled via the #SocialChats forum. Manhattan's Empire Hotel will showcase these images on its walls and tables by way of the Microsoft Surface Tablet, adding further tech-savvy elements to its forward-thinking take on Fashion Week.
A team of chic celebrities are also being recruited as the project takes off, inclusive of Whitney Port, Kendall Jenner and Kylie Jenner, drawing in crowds of fans and fashionistas to the DKNY brand.
Why This Trend Is Growing
- Social Media Fashion Sketches
- The DKNY #SocialChats initiative showcases the power of social media to provide a VIP look at seasonal pieces.
- Tech-savvy Fashion Week
- The use of Microsoft Surface Tablets at Fashion Week adds a forward-thinking and tech-savvy element to the event.
- Celebrity Endorsements in Fashion
- Recruiting chic celebrities like Whitney Port, Kendall Jenner, and Kylie Jenner draws in crowds of fans and fashionistas to the DKNY brand.
Industries Being Reshaped
- Fashion
- The DKNY #SocialChats initiative demonstrates how fashion brands can leverage social media for immersive and exclusive experiences.
- Technology
- The use of Microsoft Surface Tablets at Fashion Week showcases the potential for technology to enhance the fashion industry.
- Marketing and Advertising
- Celebrity endorsements in fashion highlight the effectiveness of leveraging influencers to increase brand visibility and attract a wider audience.
