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DIY Exotic Meals

Destination Dinners Recipe Kits

— July 7, 2008 — Lifestyle
It's international cooking made easy with the "Destination Dinners Recipe Kits". Even the kitchen-illiterate like myself would be enticed to experiment in the kitchen with the kit's eye-candy packaging containing easy-to-follow preparation instructions.

With the"Destination Dinners", you can now instantly satisfy your cravings rooted from your past global trips. Inspired by travel kits, the meal recipe of your choice comes with packets of pre-measured spices, sauces and dried items. It also comes with a grocery list of fresh ingredients, table setting suggestions and a "Tea & Trivia" to enjoy after your meal.

For $25 each kit, you get to celebrate international cuisine from New Orleans (Jambalaya), Jamaica (Jerk Chicken & shrimp BBQ), Bangkok (Khaob Ob Sapparod), Kyoto (Saikyo Miso), Beirut (Kibbeh bil Saneeyeh), Ayutthaya (Kaeng Khiaw-Waan), Dhaka (Chicken Garam Masala), Haifa (Falafel), Tokyo (Katsudon) and Seoul (Bulgogi).
Trend Themes
1. Global Cuisine - Expanding consumer desire for international flavors and experiences presents opportunities for innovative meal kits like 'Destination Dinners' to offer convenient and authentic recipes from around the world.
2. DIY Cooking - The rise in interest for DIY cooking and culinary experimentation creates a market for recipe kits like 'Destination Dinners' that provide pre-measured ingredients and easy-to-follow instructions for recreating exotic meals at home.
3. Travel-inspired Food - The trend of seeking travel-like experiences through food allows 'Destination Dinners' to offer consumers a taste of different cultures and cuisines, stimulating their senses and satisfying their wanderlust without leaving home.
Industry Implications
1. Meal Kit Services - Meal kit companies can tap into the growing demand for unique and cultural experiences by offering recipe kits that bring global flavors to home kitchens, providing consumers with the ingredients and instructions to create authentic international dishes.
2. Food Tourism - Destination Dinners and similar companies can collaborate with the food tourism industry, offering recipe kits based on popular travel destinations to food enthusiasts, providing an immersive culinary experience that complements their travel experiences.
3. Global Grocery Retail - Supermarkets and grocery stores can partner with companies like Destination Dinners to create dedicated sections offering pre-packaged recipe kits, allowing customers to explore international flavors and recreate global dishes in the comfort of their own homes.
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