Aspirational Dream Catchers

The DIY Dream Jar Captures All Your New Year's Resolutions

The whimsical bohemian lifestyle in which the brand Free People portrays unveils the newest way to display your New Year's resolutions; the DIY Dream Jar harvests momentos of the goals you want to work towards this coming year. The beautiful idea of the DIY Dream Jar is meant to showcase a constant reminder of the direction in which you want to change your life, as well as to serve as a purpose for a stunning home decor item.

One can put whatever they choose in the mason jar. In this particular venture, the Free People brand has stuck in feathers, quotes, photos and flowers. These pieces all resemble the places they want to travel and the person they want to be in 2013.

Whimsical DIY Decor
Embrace the trend of whimsical DIY decor by creating unique and personal home decor items like the DIY Dream Jar.
Goal-driven Personalization
The DIY Dream Jar taps into the trend of goal-driven personalization, allowing individuals to visually represent their aspirations and dreams for the future.
Mindful Resolutions
Immerse yourself in the trend of mindful resolutions by using the DIY Dream Jar to set and focus on your goals for the coming year.

Industries Being Reshaped

Home Decor
The DIY Dream Jar offers disruptive innovation opportunities within the home decor industry, providing consumers with a creative and personalized way to display their aspirations.
Fashion and Accessories
Fashion and accessories brands can capitalize on the DIY Dream Jar trend by offering themed items and accessories that complement and enhance the goal-driven personalization of the jar.
Personal Development
The DIY Dream Jar trend creates opportunities for personal development industries, such as life coaching and goal-setting workshops, to offer services that align with the goal-driven and mindful approach to resolutions.
SCORE
2.5 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 33%
Activity 33%
Freshness 8%

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